"Quality" or "Direct"

We  changed the brand statement of GIVIT for the new national launch (coming soon!!) from GIVIT "Quality Giving Network" to "Direct Giving Network"  to emphasise the one to one aspect of our portal BUT some events during the flood crises have caused me to have  a moment of remorse about this change.

I am hearing reports that some of the flood donations being made are really of very poor quality - a few examples:

• Two bags of clothes posted  to Brisbane from Sydney (at some cost I would think) had to be thrown out due to stains and bad wear and tear (but they has been washed and ironed at least)
• Vacuums without the nozzles  (and out of date machine- so no spare parts readily available)
• Used underwear and pillows  (those readers who have read how I came to start GIVIT will know how I feel about underwear  donations )
• Unsafe or just plain filfthy items

No one, no matter how desperate, should be expected to happily accept used underwear, and who really needs a pillowcase you can actually see through ?   Some people aren't donating, they are dumping!  Arrggh.
It also means lots of wasted time and effort on the behalf of charities and volunteers who have to sort thru this stuff.

We think quality donations means items you would happily give your family , best friends and loved ones. How do you think quality donations should be defined ?  Should I be changing the wording from direct back to quality ? Let me know what you think.

I am going to address this in the  wording on the new website today and get a bit strict with our donators in 2011 !

JW